Brand Identity & Design
Logo, type system, color palette, brand guidelines, and the full asset library you'll actually use across every channel.
Brand identity is more than a logo and a color picker. We build complete identity systems that hold up across a website, an Instagram grid, an ad campaign, packaging, and the inside of an invoice PDF. You get every source file at the end, not just a few exports.
Deliverables
- Primary logo plus secondary, monochrome, and small-format variants
- Type system (display and body, with proper licensing or open-source picks)
- Color palette with hex, RGB, CMYK, and Pantone values where relevant
- Brand guidelines PDF covering voice, tone, do's and don'ts, and example layouts
- Asset library: social templates, business card, letterhead, email signature, favicon set
- All source files in Figma, plus exports in SVG, PNG, PDF, and EPS
Process
- 01
Discovery
Interview, audit your category, look at where you want to land vs where you are now.
- 02
Concepts
Three or four directions presented as full systems, not just floating logo files.
- 03
Refinement
We pick a direction and pressure-test it across real placements before locking it in.
- 04
Handoff
Full asset library, source files, guidelines PDF, and a working session on how to use them.
Stack & Tools
- Figma
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Procreate
- Glyphs
- Pantone
- Brand.dev
Common questions
How long does a brand identity engagement take?+
Most identity projects run four to six weeks end to end. Faster turnarounds are possible for a focused logo refresh; full multi-brand systems take longer.
Will we own the logo and all the source files?+
Yes. You get every source file in editable formats and full rights to use the work commercially without any further payment to us.
Do you trademark the logo?+
Trademark filing is a separate service under our IP, Licensing & Brand Protection offering. We can handle the research and filing if you want a clean handoff.
Can you redesign an existing brand without scrapping our equity?+
Yes. Rebrands often work better as careful evolution than a clean-slate. We audit what's working and what isn't before deciding how far to push.
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Ready to talk about your brand identity & design project?
Send us a short note. We respond within 24 hours and we'll tell you honestly whether this is the right engagement for what you're trying to do.