Paid Ads on Google, Meta, and TikTok
Google Ads, Meta Ads, and TikTok Ads campaigns with proper conversion tracking, creative production, and weekly optimization.
Paid ads are mostly a tracking and creative problem. If your Pixel doesn't fire correctly or your creative looks like everyone else's, no amount of bid optimization will save you. We fix both, then run weekly optimization until the campaigns earn their seat at the table.
Deliverables
- Campaign structure built from your actual customer journey, not a template
- Meta Pixel and Conversions API (CAPI) set up properly, with deduplication and server-side fallback
- Google Ads conversion tracking via GA4 and enhanced conversions
- Creative production: ad images, video cutdowns, ad copy variants
- A/B test plan with statistical rigor and a written outcome each round
- Weekly optimization touchpoint and a monthly written report with the numbers and what we changed
Process
- 01
Audit
Look at current performance, tracking accuracy, and existing creative.
- 02
Setup
Tracking fixed, accounts structured, audiences built, creative produced.
- 03
Launch
Initial campaigns live with a baseline budget while we test.
- 04
Optimize
Weekly optimization based on the data, with a clear stop-loss on losing creative.
Stack & Tools
- Google Ads
- Meta Ads Manager
- TikTok Ads Manager
- Meta Pixel
- Conversions API
- GA4
- Triple Whale
- Northbeam
- Funnel.io
- Notion
Common questions
Do you take a percentage of ad spend?+
No. We charge an engagement fee. Ad spend goes directly through your account, not ours, so the incentives stay aligned with you getting more ROAS, not us spending more.
Can you produce the creative too?+
Yes. We have video production and content as separate services that pair cleanly. We can also work with creative you already have.
How long until we know if it's working?+
Usually two to four weeks before the data is statistically meaningful. We watch leading indicators (CTR, CPM, hook rate on video) before that, and we won't let a clearly losing campaign keep burning your budget while we wait.
What's the minimum ad spend?+
Realistically, $50/day per channel is the floor before the data gets too noisy to optimize against. Most clients we work with sit between $3K and $25K per month in ad spend.
What people search for
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Ready to talk about your paid ads on google, meta, and tiktok project?
Send us a short note. We respond within 24 hours and we'll tell you honestly whether this is the right engagement for what you're trying to do.